Cover Title
Putney Swope
Year of Release
Cat # / Distributor
Format Details
Running Time
N/A (NTSC)
Original Title / Year
Putney Swope (1969)
Submitted By
Videonut324 on 05/23/2013
Contributors:
IMDb Page

Keywords

Notes / Links

The Truth and Soul Movie

Don't rock the boat... sink it!

Up Madison Avenue

After several years working along the margins of the underground film scene in New York, director Robert Downey broke through to wider recognition with the arthouse hit Putney Swope, a wildly irreverent satire of race and advertising in America. Putney Swope (Arnold Johnson) is the token African-American executive at an otherwise all-white advertising agency when the chairman of the board unexpectedly drops dead. Through a fluke in the chain of command, Swope becomes the new head of the firm, and decides its time to do things his way. He fires nearly all the staff (except for his one token white employee), renames the agency Truth and Soul, Inc., and announces they'll no longer accept accounts advertising tobacco, alcohol, or war toys. The ads they do produce -- for acne remedies and breakfast cereal, among other things -- are wildly successful, and the iconoclastic ad agency (which only accepts payment in cash) is targeted by government operatives as a threat to the national security. Antonio Fargas and Allen Garfield lead the supporting cast; Mel Brooks makes a cameo appearance.

Putney Swope, the only black man on the executive board of an advertising firm, is accidentally put in charge after the unexpected death of the chairman of the board: each board member actually believed that he, himself, should be elected chairman, but the bylaws of the corporation prohibit voting for oneself, so each individual member voted his secret ballot for the person that no one else would vote for: Putney Swope.
Renaming the business "Truth and Soul, Inc.", Swope replaces all but one of the white employees and insists they no longer accept business from companies that produce alcohol, war toys, or tobacco. The success of the business draws unwanted attention from the United States government, which considers it "a threat to the national security."

Release Date: July 10, 1969 @ the Cinema I

Distrib: Cinema V

I find it funny and ironic that the 1960s most anti establishment filmmaker- Robert Downey- had is best production, his son, become the worlds number one movie star at nearly 50 years old!