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Polyester

Catalog Number
TVB 1631
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Polyester (1981)

Additional Information

Additional Information
It'll Blow Your Nose!

Filmed in ODORAMA

Smelling is believing.

It's Scentsational!

After making a name for himself with such underground gross-out epics as Pink Flamingos and Desperate Living, director John Waters made a bid for somewhat wider acceptance with this black comedy, which is sedate only by the standards of his previous work. Francine Fishpaw (Divine) is a housewife whose life has become a living hell. Her husband Elmer (David Samson) runs a porno theater (currently showing the classic My Burning Bush) and is having an affair with secretary Sandra (Mink Stole), a vision of sleaze in Bo Derek-style cornrow braids who informs Elmer, "Children would only get in the way of our erotic lifestyle!" Francine has two teenage children, Dexter (Ken King), who likes to sniff glue and stomp on women's feet, and Lulu (Mary Garlington), a brazen slut who hangs out with overage juvenile delinquent Bobo (Stiv Bators) and gleefully anticipates her next abortion. Francine's best friend, Cuddles (Edith Massey), is a slightly insane heiress who is somehow convinced she's a debutante. Francine's life has become so miserable that her dog commits suicide rather than witness it, but a light appears on the horizon -- Todd Tomorrow (Tab Hunter), the handsome and dashing owner of a local drive-in specializing in art films (their current bill is a Margurerite Duras triple feature), with whom Dawn enters into a torrid affair. Subversive on all fronts, Polyester was originally shown in "Odorama" (patrons were given a card with ten scratch-and-sniff patches, to be smelled at key points in the action) and featured a romantic theme song sung by that new hitmaking duo, Deborah Harry and Bill Murray.

Polyester is a 1981 American black comedy film directed, produced, and written by John Waters, and starring Divine, Tab Hunter, Edith Massey, and Mink Stole. It was filmed in Waters' native Baltimore, Maryland, and features a gimmick called "Odorama", whereby viewers could smell what they saw on screen through scratch and sniff cards.

The film is a satirical look at suburban life involving divorce, abortion, adultery, alcoholism, foot fetishism, and the Religious Right.

Odors, especially Francine's particularly keen sense of smell, play an important role in the film. To highlight this, Waters designed Odorama, a "scratch-and-sniff" gimmick inspired by the work of William Castle and the 1960 film Scent of Mystery, which featured a device called Smell-O-Vision. Special cards with spots numbered 1 through 10 were distributed to audience members before the show, in the manner of 3D glasses. When a number flashed on the screen, viewers were to scratch and sniff the appropriate spot. Smells included the scent of flowers, pizza, glue, gas, grass, and feces. For the first DVD release of the film the smell of glue was changed due to, as Waters states, "political correctness". The gimmick was advertised with the tag "It'll blow your nose!"[3]

After being prompted to scratch and sniff the bouquet of flowers, a quick swap was made substituting old ratty sneakers, resulting in a joke on the audience.

The ten smells were, 1. Roses, 2. Flatulence, 3. Model Airplane Glue, 4. Pizza, 5. Gasoline, 6. Skunk, 7. Natural Gas, 8. New Car Smell, 9. Dirty Shoes, and 10. Air Freshener.

A video release omits the numbers flashing onscreen as well as the opening introduction explaining Odorama. This version, created by Lorimar-Telepictures, was shown on cable TV in the United States.

In 1999 the Independent Film Channel released reproduction Odorama cards for John Waters film festivals.

In the commentary track on the film's 2004 DVD release, Waters expressed his delight at having the film's audiences actually "pay to smell shit".

Producers of Rugrats Go Wild (Paramount) used the Odorama name and logo in 2000, somewhat upsetting Waters when he learned that New Line Cinema had let the copyright lapse.[4][5]

The 2011 film Spy Kids: All the Time in the World uses a scratch & sniff card now called "Aromascope", which is advertised as providing the 4th dimension in its "4D" format.

The film was re-screened by Midnight Movies at the Edinburgh International Film Festival in June 2011. The Odorama cards were recreated by Midnight Movies, Little Joe Magazine and The Aroma Company to allow viewers to interact with the film as originally intended.

Polyester received some good reviews from the mainstream press. Said Janet Maslin of The New York Times:

“ Ordinarily, Mr. Waters is not everyone's cup of tea - but Polyester, which opens today at the National and other theaters, is not Mr. Waters' ordinary movie. It's a very funny one, with a hip, stylized humor that extends beyond the usual limitations of his outlook. This time, the comic vision is so controlled and steady that Mr. Waters need not rely so heavily on the grotesque touches that make his other films such perennial favorites on the weekend Midnight Movie circuit. Here's one that can just as well be shown in the daytime. ”
The film currently holds an 89% "fresh" rating on Rotten Tomatoes.[6]

Release Date: May 29, 1981

Distrib: New Line Cinema

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