The Husband for sale - bought for $3 million. The Daughter - a virgin eager to make up for lost time. The Novelist who couldn't live the fantasies he wrote about.

Jacqueline Susann's bold best seller that explored the avenues and darkest alleys of love among the international set. "Once Is Not Enough".


In the film version, Mike Wayne is a middle-aged motion-picture producer whose career has fallen on hard times. Try as he might, Mike no longer can get a new Hollywood project made.
Accustomed to a lavish lifestyle, Mike has pampered his daughter, January, providing her with an expensive education in Europe and everything else money can buy. January worships her father and eagerly returns to America to be with him again.
Needing capital, Mike enters into a loveless marriage with Deidre Milford Granger, one of the world's wealthiest women. She already has been through multiple marriages and demands that things be done her way. She also is secretly carrying on a lesbian affair. January is devastated to learn that Mike is now wed to this rude, arrogant woman.
Deidre attempts to draw January into a relationship with David Milford, a ladies' man who is the rich woman's nephew. David, too, usually gets his own way, finally persuading January into going to bed with him, only to discover that she is a virgin.
Unsure what to do with her life, January is advised by an old friend, Linda Riggs, now a literary agent, to author a book. Linda enjoys a free-spirit life with many lovers and urges January to do likewise. But due in no small part to her father complex, January instead falls for a much-older Tom Colt, a hard-drinking, impotent novelist.
Mike bitterly resents the affair. He punches Colt upon catching January in a Beverly Hills hotel bungalow with him. Mike orders his daughter to make a choice—him or me—and Colt gives her the same ultimatum. She chooses her lover.
Deidre's demands and insults finally become too much for Mike, who wants a divorce. They amicably agree to one, but their airplane crashes and both are killed. The devastated January turns to Tom Colt for comfort, but he turns against her instead, leaving her to go on alone.
The novel includes much more drug use and sexual content, and has quite a different ending. After the events of the film transpire, January tries acid and partakes in an orgy. She then wanders onto the beach where she hallucinates that she sees her father and walks into the ocean after him, presumably drowning.


Release Date: June 20 , 1975 @ Loews Astor Plaza and Cine, Manhattan

Distrib: Paramount

Boxoffice: $15,700,729 2013 Equiv: $60,000,000


Paramount contracted the then hot as a pistol Joan Collins to introduce a number of their films-mostly sex drenched films.

Each tape had a brief opening segment with Joan introducing the film.